What is Proff Connect?
A Salesforce-native integration that connects your CRM with up-to-date Nordic company data from the Proff Premium API.
Proff Connect is a Salesforce-native integration that gives your team access to verified, up-to-date Nordic company data — directly inside Salesforce. No switching tabs, no manual data entry, no outdated records.
It connects Salesforce to the Proff Premium API (part of Enento Group), which covers companies in Norway, Sweden, Denmark, and Finland. All data is retrieved in real time and can be mapped to your existing Salesforce fields.
What can you do with Proff Connect?
Create accounts from verified data Search for any Nordic company and create a Salesforce Account pre-filled with official registry data — name, address, org number, industry, and more.
Keep records up to date Sync individual Accounts and Contacts with fresh data from Proff at any time, or run bulk updates across your entire account portfolio.
Explore company insights View financials, ownership structures, shareholders, subsidiaries, key roles, and public announcements directly on the Account page.
Enrich leads Automatically fill in missing company details on Leads using organization number or company name.
Bulk prospecting Use the Bulk Create tool to search and filter Nordic companies by industry, region, company type, revenue, and more — then create Accounts or Leads in bulk.
Automate with Job Center Run scheduled jobs to keep your accounts in sync automatically, or get notified when company data changes. The Job Center is where you manage Change Jobs (Real-Time Changes), Mass Update, and Delete Jobs (maintenance). See Job Center for an overview of all areas.
Supported countries
Proff Connect supports companies in Norway (NO), Sweden (SE), Denmark (DK), and Finland (FI).
Access to each country is controlled by your Proff API subscription. Contact api@proff.no to extend your access.
How it works
Proff Connect runs entirely within your Salesforce org. It uses a Bring Your Own Token (BYOT) model — you connect your own Proff API subscription, and all data flows directly into your org. Nothing is stored outside Salesforce, and no data is ever sent back to Proff.
It is built as a managed package and follows Salesforce ISV security standards, meaning it works with your existing profiles, permission sets, field-level security, and sharing rules.
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